Our initial idea in 2012 has evolved a few times since starting Beetle Juice Events. 

 

The company founded by brothers Jonny and Jules, and their friend from school Harry.

 

Beetle Juice was born out of a desire to break away from conventional careers and build something truly unique. Our freedom led to increased productivity and we were excited about venturing into the unknown.

 

With diverse backgrounds spanning the hospitality, travel, and talent management industries, they set out on an entrepreneurial journey. Their first step was purchasing a campervan on eBay from a couple embarking on their own travels, who affectionately named it ‘Gracie’ before handing over the keys. This moment sparked a tradition: Every Beetle Juice van receives its own distinctive name.

 

Today, the company operates a fleet of uniquely customised and brandable vehicles, each with their own character and story. Originally launched as a cocktail bar company featuring VW camper van bars, we started a franchise model whereby we'd give aspiring individuals the chance to run their very own bar business. 

 

As interest in our concept grew, we started catching the attention of major brands. Since then, BeetleJuice has evolved into a dynamic, full-service branding agency. 

 

This unconventional journey gives us a unique perspective, setting us apart from traditional agencies. We specialize in crafting immersive brand activations, dynamic marketing campaigns, innovative set designs, and striking props that leave a lasting impact. On top of this we have a fantastic network of festival organisers, promoters and brands that we love to connect.

 

At Beetle Juice Brand Lab, creativity and innovation drive everything we do. Our team thrives on pushing the boundaries of traditional branding, constantly thinking beyond the expected to create unforgettable brand experiences.